S
    SAAML
    Logistics technology infrastructure · MENA-ready

    The technology infrastructure that runs logistics.

    Saaml is not simply a delivery management system. It is the infrastructure that lets merchants, platforms, logistics companies, drivers and 3PLs operate, connect and scale on one platform.

    Send a shipment
    • Arabic & English, full RTL
    • Shipment forwarding across carriers
    • Driver pay & client invoicing included
    • Integrated with Salla & Qoodz
    Saaml active captains screen: each captain’s status, live shipments, zone, hub and deliveries completed today.
    Captains on route

    Platforms Saaml connects to and companies building on it

    SallaQoodzWooCommerceMagentoOpenCartSupply InnovationHalaBagSallaQoodzWooCommerceMagentoOpenCartSupply InnovationHalaBag
    Find your path

    One infrastructure. A route in for every part of the ecosystem.

    Tell us who you are and go straight to what matters to you.

    One system, every delivery type

    Pick a delivery model. Same platform, same six steps.

    Last-mile, on-demand, quick commerce, bulk and heavy items run on one system — from order to settlement.

    1. Order received from store
    2. Routed & assigned
    3. Picked up at warehouse
    4. Out for delivery
    5. Photo proof of delivery
    6. Invoiced & settled

    E-commerce parcels from store or warehouse to the customer’s door, with live tracking and proof of delivery.

    The platform

    Infrastructure to operate, connect and scale delivery.

    Saaml is not simply a delivery management system. It is the technology layer that lets the logistics and on-demand delivery ecosystem run on one structured, measurable system.

    Dispatch

    Every order, every model, one live board

    Orders from stores, restaurants and platforms land on one dispatch board, are assigned by rules you set, and move through the same structured workflow — whatever the delivery type.

    • One system, every delivery type
      Last-mile, on-demand, quick commerce, bulk, heavy items and furniture run on a single platform instead of a separate tool per model.
      For: Operators running more than one delivery model
    • Standardised delivery workflows
      Varied delivery operations brought into one structured, measurable technology environment.
      For: Operations moving off WhatsApp groups and spreadsheets
    • Scalable infrastructure
      Add services, cities and customers without rebuilding your technology each time you grow.
      For: Logistics companies chasing larger contracts
    Saaml quick-commerce SLA monitor: breached orders and orders about to miss their promise.
    Quick-commerce SLA
    Captain app

    From job notification to proof of delivery

    Captains receive the job, navigate to pickup and drop-off, and capture photo and signature proof — every step feeds live tracking and customer updates.

    • Real-time tracking & visibility
      Shipment status, live driver location, proof of delivery and customer updates, end to end.
      For: Merchants, restaurants and their customers
    Drivers & fleet

    Run your captains — and pay them — from one place

    Onboarding, availability and performance on one roster; salaries, incentives and per-delivery earnings calculated from real activity, ready for payout.

    • Driver & fleet management
      Onboard drivers, assign work, track availability and performance, and manage vehicles and fleets in one place.
      For: Logistics companies and in-house fleets
    • Driver financial management
      Salaries, incentives, bonuses and per-delivery earnings calculated in-house — no spreadsheets at month end.
      For: Operations and finance teams paying drivers
    Saaml captain roster with fleet type, provider, zone and registration details.
    Captain roster
    Invoicing & settlement

    Invoices generated from the deliveries themselves

    Every completed delivery is billed, settled and reconciled — for merchants, restaurants and partner logistics companies — without a spreadsheet at month end.

    • Customer invoicing & billing
      Invoicing, billing and settlement for merchants and logistics companies, generated from the deliveries themselves.
      For: Companies billing merchants or partners
    Saaml customer invoices: invoice number, customer, date, total and payment status.
    Branches, zones & 3PLs

    Coverage, partners and SLAs under control

    Branches and service zones with their own cut-offs, 3PL providers allocated by service, coverage and SLA, shipments forwarded to partner carriers under contract, and performance measured continuously.

    • Multi-branch & zone management
      Branches, service areas, fleets and operational zones managed from one platform, with coverage you control.
      For: Multi-city and multi-branch operations
    • 3PL management
      Assign and manage deliveries across several 3PL providers by service, coverage and SLA — from one screen.
      For: Merchants and platforms using more than one carrier
    • Shipment forwarding
      Forward shipments to partner carriers under contract, with the offering, price and SLA agreed up front and tracking kept end to end.
      For: Companies extending coverage through partner fleets
    • SLA & performance management
      Delivery performance, operational KPIs and SLA compliance measured continuously, not reconstructed after a complaint.
      For: Anyone accountable for delivery promises
    Saaml zones management: delivery zones by city with coverage and cash-on-delivery limits.
    Zones
    Platform

    Connected, reported, ready to scale

    Native connections to commerce and order platforms, a partner API, and dashboards covering performance, cost, drivers and customers — whichever operating model you choose.

    • API & platform integrations
      Connect commerce and order platforms through native plugins or the partner API, so orders flow in without re-keying.
      For: Platforms, stores and technical teams
    • Flexible operating models
      Keep your own systems and connect through Saaml, or adopt Saaml DMS as your operating platform.
      For: Companies at any stage of digitisation
    • Data & reporting
      Operational dashboards covering performance, costs, drivers, customers and delivery activity.
      For: Management and operations leads
    Saaml analytics dashboard: daily shipment volume, revenue, captain efficiency and zone performance charts.
    Analytics
    See it end to end

    Saaml in 90 seconds

    One order, from creation on a store to settlement — through dispatch, the captain app and the finance screens.

    Seamless integrations

    Connects with the platforms you already run on

    Native connections to Salla and Qoodz, plugins for WooCommerce, Magento and OpenCart, and an open API for everything else.

    RESTful API

    Open API for custom integrations and automation.

    Real-time webhooks

    Instant notifications for every delivery event.

    API-based integrations

    Connect custom ERPs, WMS, and middleware via REST — no plugin required.

    Supported platforms

    Latest from Saaml

    What we’ve built recently

    Announcements, partnerships and product milestones — follow along on our official channels.

    Talk to Saaml

    Tell us what you run. We’ll show you how Saaml powers it.

    Every request goes straight to our team and is answered by the right specialist — logistics, merchant, restaurant, platform or enterprise.

    Location

    Riyadh, Saudi Arabia

    Why SAAML?

    • Dedicated onboarding
    • Arabic & English support

    Request a demo